06.07.07

Developing a Press Kit

Posted in Uncategorized at 7:56 pm by Diana Heeb Bivona

Press kits are a great tool to have if you are interested in having media coverage for your business.   A press kit effectively provides reporters, investors, and analysts with vital information about your company. 

What should you include in your press kit:

  1. Just the facts. A one-page listing of statistics and vital information about your company such as it’s name, the founders, the date started, your primary business, revenues or earnings information, and a sample of key clients.
  2. A company history. Include a timeline of events if your company is more than a few years old or has been reorganized. Include such events as when the company received venture capital funding, when new products or services were unveiled, and when the firm was restructured in a significant way (if applicable).
  3. A press release.  If you are just starting out, announce the start of your business in a clear and concise press release.  Otherwise, focus your press releases on events, milestones and/or new products or services that would be of interest to the general public.  Try to stick to one page if posible. 
  4. Contact information. Provide a point of contact for inquiries.  The designated contact person should return calls from the media promptly because most reporters adhere to stringent deadlines.  If you don’t call back quickly, you may miss a golden opportunity for coverage in the future.
  5. Copy of your logo or image.  Include a clean, high resolution copy of your company’s logo.  This way if the media chooses to run a story about your business, they have copies on hand already.

06.04.07

Protecting Your Business Interests

Posted in Uncategorized at 5:58 pm by Diana Heeb Bivona

According to Bizstats.com, 78% of small businesses are structured as partnerships or sole properietorships.   While these legal structures have their advantages, they also carry distinct disadvantages including putting your business and personal liabilities at risk.  That’s why you need general liability insurance…to protect your business and personal assests for potential financial ruin.

If you’ve stopped reading because you are operating as a corporation or limited liability company and don’t think you have to worry about personal liability, think again.  You can still find yourself personally liable for your business if:

  1. you signed a personal guarantee for a loan,
  2. personally injured someone,
  3. acted in a irresponsible manner, or
  4. didn’t operate your business as a seperate entity.

When you purchase a general liability policy, you are purchasing peace of mind in terms of knowing the insurer is agreeing to pay all costs for a covered liability claim against your company. 

Ask your insurance broker today for more information on how to protect your business and your personal assets.  It’s one call you’ll definitely want to make.

06.01.07

Free Webhosting Webinar

Posted in Uncategorized at 8:18 pm by Diana Heeb Bivona

Network Solutions and PC Magazine is presenting a free 60-minuate tutorial in small business online solutions and how-to’s on June 5th at 2pm (EST).  The Webcast is intended as a guide for basic principles of both venturing and succeeding online. Beginning steps such as domain registration and choosing a proper Web hosting plan will be covered. Effective search engine optimization will also be discussed in the Webcast.   Even if you already have a functional site, the webcast can show you you how to optimize it and grow it in a cost-effective manner.

To register for this Webcast, please visit http://event.on24.com/eventRegistration/prereg/register.jsp?eventid=47995&sessionid=
1&key=571FD1FD887115F6F2E1F677058CBE2C&partnerref=netsolpr.

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