06.17.07
What Bothers Shoppers the Most
A recent STORES Magazine/BIGresearch survey asked shoppers what their greatest shopping frustrations were. Can you guess what the single biggest source of exasperation was among customers? If you answered, customer service, you win the prize.
Other top exasperators:
- Employees don’t know/don’t care – 21%
- Understaffed – 21%
- Bad customer service – 20%
- Rude employees – 19%
- Staff no help – 19%
- Cannot find help – 15%
- Store policies – 10%
- Hires low pay/benefits staff – 9%
- Store presentation – 2%
- Expensive – 1%
- Other issues – 21%
