09.04.06
“You can’t polish B.S. It only makes a bigger mess.”
This old, but true, public relations adage still holds true. Effective communication is more than putting some positive “spin” on information you are delivering to the press and public. What you say and do shapes what your clients think about you and your company. Effective communication is not just about disseminating information, but about proactively identifying and managing information and events that can ultimately damage your company and its reputation.
You may thing that your new business is too small to worry about effective communication and public relations, but that would be a serious misstep. From day one, you are building not only your business, but your image and reputation. Understanding what it takes to build a strong communication channel starts when you start your business.
There are several resources available online to help you start thinking strategically about your communications program. Public Relations Society of America (www.prsa.org) and Council of Public Relations Firms (www.prfirms.org) are great places to start learning and gathering information about developing your own program agenda.
